All posts in: Web Development

Continue Reading Full Responsive Design

Why Do I Need a Responsive Site?

If you’ve been following the web design and eCommerce industry news, then you’re probably aware of what responsive web design is. Responsive design is a format that shows a version of your site according to what device is being used to access it. This process of takes place through creating multiple versions of your site and designing it so that the user gets the most optimal version of your website no matter what the format is. The question that’s probably on your mind is: “Why do I need a responsive site?” Well, one of the biggest changes that have occurred over the last few years is the increased usage of mobile devices to access the Internet. This trend has grown to the point that some websites are reporting twenty percent or more of their web traffic coming from mobile devices (smartphones & tablets). As a result, everyone has started to […]

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7 years, 2 months ago
Continue Reading fresh web design approach

A Fresh Approach for a Company Website

Looking to make an impact with your company website? If so, you want to think about how to make your web design convey value to your users in a clean and concise manner. There are many ways to make your website stand out and really speak to your audience. The color palette, layout and the graphics all come into play when designing for a company website. Here are some unique approaches that you can try out. Use visual storytelling – If the goal is to get people involved with your company or brand, go with visual storytelling. Combine relevant images with text written from a storytelling approach to draw people in and get them vested into your company or brand. Design methods like parallax design can really go a long way in helping you achieve this goal. Keep it minimal – Say what you need to say as concisely as […]

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7 years, 7 months ago
Continue Reading responsive-magento-stores

The Importance of a Magento Responsive Web Design Layout

Are you currently using the Magento platform or planning to build a Magento based store? If so, it’s important that you use a responsive design layout. That way your website delivers the optimal browsing experience for all devices. A responsive design layout will take your main site and create alternative versions. This will then display a version optimized for the device your visitor is using. More people are using their smartphones and tablets to shop online. By 2015, consumer shopping using mobile devices will jump from $25 billion to $65 billion in the US and European countries. The trends show that the number of consumers that are using mobile devices to make shopping related searches are increasing year after year and it is predicted to continue. Sadly, many eCommerce websites are not set up to deliver the best shopping experience for these mobile users. A large number of eCommerce stores […]

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7 years, 7 months ago
Continue Reading Storytelling

Parallax: Long Storytelling Web Pages

One of the best ways to engage your audience is to use visual storytelling for content. The storytelling angle works well whether you want to describe a product/service, promote an event, or create a positive impression for your company/brand. Parallax web design is a design technique that can take your visual storytelling to the next level. Using HTML5 and CSS3, you can create amazing effects to really wow your audience and get a buzz going around your website. Parallax design manipulates multiple images to create a 3D or animated effect when users scroll through your web page. You can imagine something like an interactive comic book animation where certain images will move while the background remains static. The reason why parallax design works so well is that it takes storytelling to the next level. It makes the standard website interactive and it stands out amongst other forms of web design. […]

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7 years, 7 months ago
Continue Reading Microsite Design for Sub Brands

Microsite Design for Sub Brands

One of the biggest problems with trying to highlight all your sub brands under your main site is that it can easily be neglected due to the prominence of your main brand. To resolve this issue, you can set up a microsite for your sub brands. A microsite is basically a mini website that is typically an individual page or a small set of pages that are meant to highlight your sub brands or specific line of products. Setting up these small sites for your sub brands just makes sense as it allows a sub brand to be given clear focus. To give an example, a technology company may set up a sub brand for their line of smartphones, one for their line of software applications, and one for their tablet devices. It also makes sense to set up these small sites for promotions like contests, organization objectives and events. […]

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7 years, 7 months ago
Continue Reading corp web design

Moving Towards Better Corporate Web Design

While sales oriented websites need to be designed for attention and conversion, the same strategies and goals do not apply to corporate web design. Corporate websites have the goal of marketing the brand, creating a positive perception in the eyes of the public, and/or leaving a positive lasting impression. These goals come with their own set of unique challenges that require a different approach to web design.

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7 years, 7 months ago