All posts tagged: Community

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Why Conduct a ‘Hackathon’?

In attending the events surrounding Portland Startup Week over the past few days – one subject has been buzzed about over and over – the ‘Hackathon’ or ‘Hack Fest’. Defining a Hackathon The name is often misinterpreted, and is regularly abused by the media referencing a menacing connotation referring to a criminal activity – however, a ‘hackathon’ is far from the well known and maligned ‘hacker’ description. Hackathons aim to offer a creative venue for breakthrough innovation through technology, specific to programming or development, while striving to be inclusive of all team segments to provide the best outcome. A group comes together, forming teams around one idea, goal, or problem to solve. The outcome is generally a website or app. Traditionally, as the name implies, ‘hackathons’ have been a marathon event involving a 24-48 hour sprint to complete the project – fueled by team spirit, adrenaline and sometimes – beer. […]

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7 years, 7 months ago
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“#ThinkContent”: Smart Content Strategy Tips

Using the hashtag #thinkcontent, software company NewsCred opened the conversation this afternoon about content marketing strategies. The importance of having fully optimized content for a brand’s marketing strategy is crucial – more and more companies are starting to realize that and jump on board. We listened in on the host, Michael Brenner (NewsCred’s Head of Strategy), discussing the best methods to increase engagement and develop your best possible content initiatives. 

“Put customers’ needs first – make them the hero.” Often, as Michael says, brands become too consumed with their own story and forget why they started their business in the first place – for the customers. Bringing that focus back to the original audience and combining the brand story with what the consumers want to see will lead to the best possible content strategy. A powerful quote, exemplifying everything that is inspiring about content and its connection to the customer […]

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7 years, 8 months ago
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Dive into the Design Community

Great design is perfecting your individual style. It is using the ideal tools to produce the latest design techniques and formatting, using the best of the creativity that is within each designer. But it is more than that – without being a part of a design community, all of that creativity goes to waste. Yes, having relationships with clients is essential…but building rapport with like-minded creators brings an added level of insight to the table.

 Have you considered attending local conferences or seminars in your city? Going to collaboration events can assist a new designer (or even one who has simply not been present within the design community for some time) in building up a network. Walking among booths and attending seminars in a new environment is specifically geared to shape fresh ideas and gather knowledge. But don’t forget – promoting your work is as important as being great at […]

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7 years, 8 months ago