All posts tagged: Content

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Incorporating Video for Heightened User Engagement

The goal of a website is to draw in a user and convey the message that needs to be told. A well designed site crafts an experience for the user and takes every opportunity to connect with the audience and interacting at every angle. A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection, however, the scales are tipping for some toward a more interactive environment. The most effective experiential application to cultivate this connection, is the use of the moving image. As video becomes more and more prevalent through the immediate use of mobile phones with quality results, it’s become increasingly clear that this platform is an important part of a digital marketing strategy that will only continue to gain traction. We’ve extolled the virtues of visual storytelling across various platforms, and briefly touched on the use of video – here we go into […]

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7 years, 5 months ago
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“#ThinkContent”: Smart Content Strategy Tips

Using the hashtag #thinkcontent, software company NewsCred opened the conversation this afternoon about content marketing strategies. The importance of having fully optimized content for a brand’s marketing strategy is crucial – more and more companies are starting to realize that and jump on board. We listened in on the host, Michael Brenner (NewsCred’s Head of Strategy), discussing the best methods to increase engagement and develop your best possible content initiatives. 

“Put customers’ needs first – make them the hero.” Often, as Michael says, brands become too consumed with their own story and forget why they started their business in the first place – for the customers. Bringing that focus back to the original audience and combining the brand story with what the consumers want to see will lead to the best possible content strategy. A powerful quote, exemplifying everything that is inspiring about content and its connection to the customer […]

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7 years, 8 months ago