All posts tagged: NewsCred

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“#ThinkContent”: Smart Content Strategy Tips

Using the hashtag #thinkcontent, software company NewsCred opened the conversation this afternoon about content marketing strategies. The importance of having fully optimized content for a brand’s marketing strategy is crucial – more and more companies are starting to realize that and jump on board. We listened in on the host, Michael Brenner (NewsCred’s Head of Strategy), discussing the best methods to increase engagement and develop your best possible content initiatives. 

“Put customers’ needs first – make them the hero.” Often, as Michael says, brands become too consumed with their own story and forget why they started their business in the first place – for the customers. Bringing that focus back to the original audience and combining the brand story with what the consumers want to see will lead to the best possible content strategy. A powerful quote, exemplifying everything that is inspiring about content and its connection to the customer […]

7 years, 8 months ago