All posts tagged: Startups

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Why Conduct a ‘Hackathon’?

In attending the events surrounding Portland Startup Week over the past few days – one subject has been buzzed about over and over – the ‘Hackathon’ or ‘Hack Fest’. Defining a Hackathon The name is often misinterpreted, and is regularly abused by the media referencing a menacing connotation referring to a criminal activity – however, a ‘hackathon’ is far from the well known and maligned ‘hacker’ description. Hackathons aim to offer a creative venue for breakthrough innovation through technology, specific to programming or development, while striving to be inclusive of all team segments to provide the best outcome. A group comes together, forming teams around one idea, goal, or problem to solve. The outcome is generally a website or app. Traditionally, as the name implies, ‘hackathons’ have been a marathon event involving a 24-48 hour sprint to complete the project – fueled by team spirit, adrenaline and sometimes – beer. […]

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6 years, 8 months ago
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Design Your Greatest Pitch Deck Yet

As brands begin to find their new pace in the new year, startups are perking up their ears, trying to pick up any tips and tricks to improve their image and business. While many options exist to assist them in their optimization, one of the easiest and more fun methods in design include creating pitch decks. Raising money from investors isn’t easy in the best times, and for startups it can be especially challenging (without the experience that other brands have collected over the years). To perfect a pitch, a brand will need to follow specific points, achieving the ideal presentation framework. Clean It Up Investors are not interested in a cluttered and over-detailed presentation; a way to ensure that you begin on a strong note is to think about your “elevator pitch.” A common exercise in the business world, this condenses your message into a 60 to 90 second […]

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6 years, 9 months ago