All posts tagged: type

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It’s Not You, It’s Your Type: Choosing the Right Font for Your Site

Typographic selections for any project, let alone a website, is a truly large task. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors adding new content. This differs from packaging or print a great deal as those are a more static approach. Either way, the selection of type is truly an emotional experience, both for the designer and user. It’s the designers job to evoke these emotions with a steadfast design that reflects the brand it’s representing. The fonts chosen will become a primary component of the user experience on a site or application, so it’s important to view the entire context to deliver the right formula. […]

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6 years, 9 months ago