All posts tagged: User Experience Design

Continue Reading artversion-ux-design-tools

The Ecommerce Toolbox: Increasing Conversion With UX Design Strategies

The core goal of a website site is to make the journey as easy as possible for the consumer – so attention to user experience is key. Even focusing on a small set of e-commerce UX design essentials, a site can become more intuitive almost immediately. When shopping online, consumers generally have a goal in mind, and thus – a task-driven pursuit. One of the main things that can be done to improve this experience is to analyze the main navigation of a site to ensure that primary navigation is organized and reflective of the product hierarchy system. Ease of use within the navigation will also allow the user to feel comfortable enough to explore, knowing they can get back to their destination if needed – but encouraging more movement around the site in fewer clicks, the comparison of product, and a higher rate of conversion for the business. Operating an […]

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2 years, 11 months ago
Continue Reading artversion-icon-design

The Important Role of Icons in UX Design

There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver this consistent look and feel, and it can be surprising how much leverage they have in conveying the perspective of an entire website. Well crafted and designed icons bring unification to a user’s website experience and are a critical part of the website design process. Lending a great deal to the overall style of the design, they are essential in helping promote recognition, usability and an intuitive experience. In fact, the most effective icons are the ones that go virtually unnoticed due to the fact that they blend so seamlessly with the design of the interface. Acting as a visual representation of content, icons are a component of visual storytelling – in its most basic of forms. Delivering core information to the […]

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3 years, 10 months ago
Continue Reading branding web design

Rebranding a Website the Right Way

If you think that your web design is less than stellar and is missing that “supercool” factor that makes it impactful, you need to think about rebranding. This is especially the case if you think that your website is lacking an identity or some kind of presentation and message that your audience really resonates with. But in order to rebrand properly, you have to make sure that the elements that are working remain in place and the ones that are not working are replaced. Here are a few tips to help you through the process. Tip #1: In Most Cases, Keep Your Brand Name Choosing a new brand name can leave your existing customers confused. You may think that your old brand name may not be as impactful but it probably has significant value if you are well known in the industry. On the other hand, if your brand has […]

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6 years, 9 months ago
Continue Reading Full Responsive Design

Why Do I Need a Responsive Site?

If you’ve been following the web design and eCommerce industry news, then you’re probably aware of what responsive web design is. Responsive design is a format that shows a version of your site according to what device is being used to access it. This process of takes place through creating multiple versions of your site and designing it so that the user gets the most optimal version of your website no matter what the format is. The question that’s probably on your mind is: “Why do I need a responsive site?” Well, one of the biggest changes that have occurred over the last few years is the increased usage of mobile devices to access the Internet. This trend has grown to the point that some websites are reporting twenty percent or more of their web traffic coming from mobile devices (smartphones & tablets). As a result, everyone has started to […]

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6 years, 9 months ago
Continue Reading corp web design

Moving Towards Better Corporate Web Design

While sales oriented websites need to be designed for attention and conversion, the same strategies and goals do not apply to corporate web design. Corporate websites have the goal of marketing the brand, creating a positive perception in the eyes of the public, and/or leaving a positive lasting impression. These goals come with their own set of unique challenges that require a different approach to web design.

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7 years, 2 months ago