Rebranding a Website the Right Way
If you think that your web design is less than stellar and is missing that “supercool” factor that makes it impactful, you need to think about rebranding. This is especially the case if you think that your website is lacking an identity or some kind of presentation and message that your audience really resonates with. But in order to rebrand properly, you have to make sure that the elements that are working remain in place and the ones that are not working are replaced. Here are a few tips to help you through the process. Tip #1: In Most Cases, Keep Your Brand Name Choosing a new brand name can leave your existing customers confused. You may think that your old brand name may not be as impactful but it probably has significant value if you are well known in the industry. On the other hand, if your brand has […]
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