All posts tagged: User Experience

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Design an Experience, Not Just a Campaign

We’ve all heard the drill: we need a phenomenal user experience and interface, and fast! Create, create, create and do not forget to make it personable and technologically advanced. Businesses have become so focused on the entire package that they have forgotten about the most important thing: brand personality and warmth. Find Your Roots Go deep into the story you’re telling, and that story is multifaceted. The creator of the brand wants to evoke specific emotions in their viewers – does it accomplish that? What sort of information does the audience require, and how do they glean value from your brand? Meaning, what is that unique factor that distinguishes your brand from the competition, why should your intended users favor you over others? You know what that is. Focus on it and be proud and supportive of your story without overdoing it. From the other perspective, your users are processing […]

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6 years, 8 months ago
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The Height of UX: Interaction Design

Interaction design (or IxD), though not quite as buzzed about as some methodologies, can be seen as the umbrella of User Experience. By looking closely at the human and digital connection, interaction designers can optimize the flow of process by a user making apps and sites more user-friendly. The parts and pieces that comprise Interaction Design are a culmination of user experience (UX) best practices. Interaction designers must approach the process from a lower-tech, more humanistic perspective as the goal is to create a system that speaks the language of the user and use familiar concepts. Many of the processes followed by interaction designers have cross over with UX/UI design strategies but unionize the outcome and tailor toward the user. Discovery Coming from a human perspective, an interaction designer must develop user personas much like building a marketing or branding campaign strategy. Being aware of how different people react to varying […]

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6 years, 8 months ago
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Keep An Eye On These 4: Design Trends II

Evolve, evolve, evolve. Isn’t that what adaptation is all about? Creating a space of innovation and creativity, keeping up with all of the fleeting and design-changing trends that emerge almost faster than we can handle. Almost! Here are 4 of the design trends that have been identified for the big leagues this year: Huge Background Images Using high-quality images as huge, beautiful backgrounds is expected to be one of the main trends of 2015, accompanied by poignant copy and eye-catching typography. Some parallax elements will be incorporated as well, as web design moves toward fluidity (it’s all about making it easy on the eyes). Mobile-Focused Branding More and more brands are finding that their user base has drastically increased their mobile usage. Optimizing websites for mobile, therefore, is crucial for most businesses; ensuring that your user has the optimal experience when interacting with your site is of utmost importance. Mobile […]

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6 years, 9 months ago
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Parallax: the Good, the Bad and the Flashy

One of the most implemented and trending web design trends right now is parallax design. Parallax design is a design that utilizes background images in a way that creates a visual effect. It is most commonly used in long pages where the content unfolds. As the user scrolls down the page, images change as if it’s an interactive visual presentation or almost like a comic book. Used as a point of reference to align oneself when observing more distant objects, parallax was built from the multiplane camera technique and was used in classic animation since the 1930s. Companies are using this design method on the websites to showcase the products, display engaging content, and tell a visual story. And there are plenty of reasons why. The Upside This design can really wow users and get them committed to your content. It is incredibly engaging because of the simple fact that a […]

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6 years, 9 months ago
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Designing with UX/UI

UX (User Experience), the process of enhancing the user’s experience through customer satisfaction, is identified through increasing loyalty and improving usability in the interaction between the customer and the product or service. Focusing on the interaction of humans and their machines, the very nature of the environment has the ability to shape how the viewer interacts with the website and the impression that they absorb of the organization. Directly connected to UX is UI, the user interface – the actual space where the user experience takes place.

 When designers and creative thinkers begin to consider new projects and initiatives, their brainstorming must also take care to infuse an ideal UX and UI. The ultimate goal for an optimal user interface is to provide a space where the intended process is easily experienced, efficient and enjoyable (producing the best results with minimal effort, while decreasing the likelihood of any undesired outcomes). […]

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7 years, 7 days ago
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Designing Your Users’ Experience

Before starting any new projects or designing an entirely new site, observe your existing website – does it even need tweaking? If your site already performs well, then changing it will only be a waste of time and may even hinder the current, working user experience. Simply focusing on creating a better environment for the user instead could drastically improve its effect. Any individual’s experience with your company has a huge effect on your brand. A several-minute impression will affect whether or not they would come back to make a purchase or connection in the future, share your site with their network, or even be motivated to communicate with you further. Therefore, user experience and user interface design are of utmost importance! The process of UI design can be challenging – and the amount of work that it entails can seem daunting. Try breaking up the process into smaller, more […]

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7 years, 2 months ago